Partnership-Powered Brand Marketing in APAC
As Senior Account Marketing Director at Octagon in Singapore, I led teams serving Mastercard APAC and Manulife Financial Asia, contributing to the growth of their respective market shares by managing multi-million dollar partnerships and developing pan-regional marketing campaigns for them.
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Enhanced MasterCard's Brand with Partnerships: Managed a multi-million dollar partnership portfolio, expanding collaborations with influencers like Hugh Jackman, Anil Kapoor, and Sunil Gavaskar across Asia to significantly boost brand awareness.
Pan-Regional eCommerce Strategy: Collaborated with CMO and other agencies to drive pan-regional eCommerce campaigns for MasterCard, with initiatives like "Priceless Surprises" to expand market presence.
Boosted MasterCard's B2B Growth: Expanded market share through consumer promotions tied to sponsorships like the 2015 Rugby World Cup, UEFA Champions League, and the Open.
Health and Wellness Partnerships for Manulife: Developed a Health and Wellness partnership strategy for Manulife Asia, securing a 5-year sponsorship with the Angkor Wat Half Marathon. Led the successful inaugural activation of this partnership with 8k runners in Cambodia, solidifying a strong foothold in this sector.
Watch a Partner in Action
MasterCard Priceless Surprises campaign featuring Hugh Jackman