Igniting adidas Growth at Retail
As a Regional Marketing leader for adidas U.S., I led retail and brand marketing strategy within a multi-million dollar portfolio of national and regional eCommerce and sporting goods retailers, driving marketshare and sales for adidas.
-
Marketing Synergy: Drove sales revenue growth for adidas through dual B2B and B2C strategies, focusing on national and regional retailers like Zappos.com and Sports Authority.
Retail Success via Immersive Brand Promotions: Partnered with retailers for impactful brand experiences at events like Lollapalooza, NBA Final Four, and NCAA football games, enhancing adidas' brand connection.
Go-to-Market Triumph: Launched products like adidas Boost technology at retail, achieving a 4-point market share increase in the U.S. running category.
Retail Program Impact: Led a brand ambassador program with an online training tool, contributing to over 20% retail sales growth. Collaborated with key retail partners for widespread adoption.