Effective Messaging: Developed strategic product messaging and positioning for the introduction of 80+ new features, driving significant user adoption among a vast user base of 1.4 billion.

Go-to-Market Success: Reached approx. 1300 attendees at the F8 Developer Conference, featuring prominently in the keynote address and gaining positive coverage in 50+ top-tier news outlets.

Innovative User-Centric Approach: Conducted market research to drive product development of innovative features, resulting in enhanced user satisfaction and reduced churn rates.

Global Campaign Execution: Collaborated across key markets, such as US, Brazil, Germany and UK to seamlessly integrate the product within a successful global TV consumer campaign, enhancing new Facebook Group memberships.