Fractional CMO and startup marketing
Build from clarity. Grow with intention.
A blueprint that aligns vision, market and execution so growth has a solid foundation.
We specialize in go-to-market strategy, positioning and growth for early and growth-stage companies.
Startup Marketing
Strategic, agile & invested in your success
For startups and growth-stage businesses, KGRAY Marketing delivers executive-level brand and product marketing strategy that translates vision into traction.
Whether launching, growing, or expanding, the work focuses on positioning, go-to-market strategy, and the scalable systems that turn ambition into sustainable growth.
Founders and leadership teams at early and growth-stage startups who need a senior marketing operator to define vision, sharpen strategy and accelerate growth.
More than a consultant, not an agency. KGRAY Marketing embeds as a true partner, bringing CMO-level perspective with the agility to dive in quickly and the flexibility to engage through ongoing leadership or project-based support. With cross-industry experience spanning SaaS, health tech, fintech, and consumer, every engagement is tailored to stage and need.
Clarity in positioning. Go-to-market strategies that gain traction. Marketing foundations that scale. A blueprint for sustainable growth.
Our story
KGRAY Marketing was founded by Katherine Gray, a fractional CMO and marketing leader known for guiding startups through pivotal stages of growth
Years across global brands
Focus on B2B/B2C SaaS and venture-backed startups
Experienced leading at scale, expertise crafted in the trenches
Katherine has experience impacting legacy brands like Adidas, tech giants like Meta, and growing startups with go to market planning. KGRAY Marketing provides in-depth experience integrating marketing into product innovation and driving adoption worldwide.
She has partnered with companies like:
Fullscript in health tech
HotSpring in AI SaaS
Femtech ventures preparing for launch
Fintech firms building demand engines
KGRAY Marketing’s focus remains consistent: sharpening positioning, accelerating adoption, and building the scaffolding for sustainable growth.
Our services
Fractional
Leadership
Executive-level marketing leadership without the full-time hire.
- Go-to-market strategy
- Demand generation planning
- Growth marketing systems tailored to scale
Strategic
Projects
Focused engagements at critical moments, whether a launch, a fundraise, or a major shift in strategy.
- Market research
- Startup marketing audits
- Competitive analysis
- Messaging frameworks
- Go-to-market planning
- Investor-ready go-to-market narratives
Approach
A proven framework for lasting growth
Marketing Architect
Growth begins with foundational clarity
A strong foundation starts with understanding the market, customers, and product–market fit. This work defines where to focus and what problems to solve.
Audit the market, competitors, and customer needs
Analyze product–market fit signals
Define levers for traction and alignment
Marketing Strategy Build
Strategy becomes scaffolding
Clarity turns into structure. Messaging, roadmaps, and segmentation become the framework that aligns leadership and guides execution.
Develop positioning and messaging frameworks
Design go-to-market roadmaps
Shape pricing and segmentation strategies
Marketing to Scale
Marketing becomes a growth engine
With the right scaffolding, marketing shifts from ad hoc efforts to a system that drives adoption, revenue and momentum.
Launch demand generation and adoption strategies
Implement scalable marketing systems
Equip teams with operating models that sustain growth
Partner Success
Trusted by founders and leaders across SaaS, health tech, fintech and consumer businesses
On one of our most important company initiatives, with Mark Zuckerberg as executive sponsor, Katherine was indispensable in translating vision into reality.
FAQs
A Fractional CMO provides senior-level marketing leadership on a flexible basis, defining positioning, building a go-to-market roadmap, and aligning brand, product, and growth strategy. It is the clarity and experience of a full-time CMO, right-sized for startups.
Hire a fractional CMO when marketing feels reactive, growth has slowed, or you are preparing for a launch, fundraise, or market expansion. Fractional leadership brings structure, clarity and senior perspective without the overhead of a full-time hire.
A full-time CMO is often premature for early-stage startups, while agencies focus on execution. A Fractional CMO bridges that gap by embedding within your leadership team, guiding strategy, and building scalable marketing foundations that drive sustainable growth.
KGRAY Marketing delivers traction through positioning clarity, demand generation, and go-to-market strategy. We turn vision into structure, defining audiences, sharpening messaging, and creating systems that scale.
We partner with early-stage and growth-stage startups in SaaS, AI, health tech, fintech, and consumer sectors. Whether defining product-market fit or scaling demand engines, the focus is sustainable, strategic growth.
Pricing varies by scope and growth stage. Typical engagements range from short-term strategic projects to ongoing fractional leadership. Every partnership starts with a conversation to align needs, goals and investment.
It starts with a strategy call to identify growth opportunities and determine whether fractional leadership or a focused strategic project is the right fit. Book a Strategy Call →
Resources
The next stage starts here
At critical moments from launch to scale, leaders need clarity and senior perspective to move forward with confidence. The blueprint isn’t just about growth. It’s about building something that lasts.
At critical moments from launch to scale, leaders need clarity and senior perspective to move forward with confidence. The blueprint isn’t just about growth. It’s about building something that lasts.
