For startups and growth-stage businesses, KGRAY MARKETING provides executive-level brand and product marketing strategy ensuring your venture is built on a strong foundation and positioned for scalable success, whether you're launching, growing, or expanding.
Build from clarity. Grow with Intention.
Guiding Startups Through Defining Moments of Growth
KGRAY Marketing was founded by Katherine Gray, a fractional CMO and marketing leader known for guiding startups through pivotal stages of growth. With 15+ years across global brands, B2B SaaS, and venture-backed startups, she brings the perspective of someone who has both led at scale and built in the trenches. At adidas, she helped a legacy brand regain relevance, and at Meta she shaped how Facebook and Instagram connected with billions of users integrating marketing into product innovation and driving adoption worldwide.
That experience now fuels her work with startups at defining moments. She has partnered with companies like Fullscript in health tech and HotSpring in AI SaaS, alongside femtech ventures preparing for launch and fintech firms building demand engines. Her focus remains consistent: sharpening positioning, accelerating adoption, and building the scaffolding for sustainable growth. Known for her empathy and operator’s discipline, she embeds like a founding team member and draws on trusted collaborators to bring in the right expertise at the right time.
Services
Whether you’re starting fresh or aiming for growth, I’ll guide your business to thrive with a tailored approach
Envision It
Get the insights you need to define your market, customers and opportunities.
Market & Competitive Analysis Uncover industry trends & gaps.
Consumer Segmentation Define your ideal audience.
Pricing Strategy Align value with market demand.
Build It
Lay a strong foundation with clear messaging, positioning and strategy.
Product and Brand Strategy Define your unique value proposition.
Messaging & Positioning Framework Craft a compelling brand story.
Product Roadmap Development Plan for scale & market fit.
Consumer Research Validate demand & refine strategy.
Grow It
Execute a data-driven GTM plan that drives adoption and sustainable growth.
Marketing Strategy + Measurement Align product vision with market needs and optimize for impact.
Go-to-Market Plan Launch, position, and grow effectively.
Jon Mason, Founder & CEO, Hotspring (AI)
“Katherine and her team were an incredible asset in helping us bring a new product to market. They were accessible, knowledgable, and the insights they provide were invaluable.”
Will Seyffer, Head of DesignOps, Meta
“Katherine is a cross-functional peer and partner I worked with for years on some very difficult initiatives for Facebook with Mark Zuckerberg as our executive sponsor. Katherine’s ability to consistently take intangible, big, dreamy ideas and quickly transpose them into deeply strategic, comprehensive and tangible plans for execution is unrivaled.”
Lauren Felts, Founder & CEO, Birthing Mothers (FemTech)
“Katherine has been instrumental in shaping the foundation of my maternal wellness app — helping define our audience, positioning and GTM strategy while setting us up for investor conversations. She’s more than a consultant; she’s a true business ally, bringing in the right experts and insights to drive our vision forward.”
Kristin Wald, Owner, Kristin Wald Coaching