Authentically connect with your brand to unlock its potential


For startups and small businesses, KGRAY MARKETING offers personalized support in brand and product marketing, ensuring your venture begins with a strong foundation and thrives across every stage of growth, whether you're starting or expanding.

I’m here to help.

Hi, I’m Katherine Gray Dowdle, as your marketing advisor, I bring to the table 15+ years of global brand and product marketing experience, having worked for industry giants like Meta and adidas. 
My unwavering commitment is to understand the distinct marketing challenges your company encounters, enabling us to unlock its full potential. With hands-on guidance, I'll help you not only overcome these hurdles but also empower your evolution into a more proficient marketer, ensuring your brand's authentic journey towards excellence.

Services

Whether you’re starting fresh or aiming for growth, I’ll guide your business to thrive with a tailored, step-by-step approach

Envision It 

Immerse yourself in your business and market to unveil insights, identify challenges and seize opportunities.

  • Market Analysis & Competitive Audit

  • Consumer Segmentation & Personas

  • Pricing Strategy

Build It

Establish a solid foundation for growth by honing strategies and messaging.

  • Product and Brand Strategy

  • Messaging & Positioning Framework

  • Product Roadmap Development

  • Consumer Research

Grow It 

Deepen your understanding of how to effectively reach your customer segment to strategically position your brand for maximum impact.

  • Marketing Strategy & Measurement

  • Go-to-Market Plan

Kristin Wald, Kristin Wald Coaching

“What truly sets Katherine apart is her ability to seamlessly immerse herself in the role of a temporary co-owner, treating my business as if it were her own. This level of thoughtful care and dedication distinguishes her from any of my past experiences.

Courtney Caccavo, Meta

“Katherine was one of the strongest Product Marketing Managers I've had the privilege to work with at Meta. Her leadership in shaping our product strategy, grounded in thorough consumer research, and her effective communication with leadership to secure buy-in were instrumental in our success.”

Will Seyffer, Meta

“Katherine is a cross-functional peer and partner I worked with for years on some very difficult initiatives for Facebook with Mark Zuckerberg as our executive sponsor. Katherine’s ability to consistently take intangible, big, dreamy ideas and quickly transpose them into deeply strategic, comprehensive and tangible plans for execution is unrivaled.”