For startups and growth-stage businesses, KGRAY MARKETING provides executive-level brand and product marketing strategy—ensuring your venture is built on a strong foundation and positioned for scalable success, whether you're launching, growing, or expanding.
From Vision to Market Leadership: Brand & GTM Strategies for Startups
I’m Here to Help You Build a Market-Defining Strategy
Hi, I’m Katherine Gray Dowdle, a brand and GTM strategy advisor with 15+ years of experience at Meta, adidas, and high-growth startups.
I help founders and executive teams develop brand positioning, go-to-market strategy, and scalable marketing that drives demand, adoption, and investor confidence.
Through hands-on guidance and strategic insights, I’ll help you refine your messaging, navigate growth challenges, and build a brand that stands out and succeeds. Let’s strategize. Book a complimentary 30-min session.
Services
Whether you’re starting fresh or aiming for growth, I’ll guide your business to thrive with a tailored approach
Envision It
Get the insights you need to define your market, customers and opportunities.
Market & Competitive Analysis Uncover industry trends & gaps.
Consumer Segmentation Define your ideal audience.
Pricing Strategy Align value with market demand.
Build It
Lay a strong foundation with clear messaging, positioning and strategy.
Product and Brand Strategy Define your unique value proposition.
Messaging & Positioning Framework Craft a compelling brand story.
Product Roadmap Development Plan for scale & market fit.
Consumer Research Validate demand & refine strategy.
Grow It
Execute a data-driven GTM plan that drives adoption and sustainable growth.
Marketing Strategy + Measurement Align product vision with market needs and optimize for impact.
Go-to-Market Plan Launch, position, and grow effectively.
Jon Mason, Founder & CEO, Hotspring (AI)
“Katherine and her team were an incredible asset in helping us bring a new product to market. They were accessible, knowledgable, and the insights they provide were invaluable.”
Will Seyffer, Head of DesignOps, Meta
“Katherine is a cross-functional peer and partner I worked with for years on some very difficult initiatives for Facebook with Mark Zuckerberg as our executive sponsor. Katherine’s ability to consistently take intangible, big, dreamy ideas and quickly transpose them into deeply strategic, comprehensive and tangible plans for execution is unrivaled.”
Lauren Felts, Founder & CEO, Birthing Mothers (FemTech)
“Katherine has been instrumental in shaping the foundation of my maternal wellness app — helping define our audience, positioning and GTM strategy while setting us up for investor conversations. She’s more than a consultant; she’s a true business ally, bringing in the right experts and insights to drive our vision forward.”
Kristin Wald, Owner, Kristin Wald Coaching